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* We color match to any competitor's color. We do not sell their trademarked products.

Much Smarter Paint® the High Quality, Super Low Odor ZERO VOC Alternative to Mythic Paint is Here.

After many years of offering only Mythic Paints at our store, we were blind-sided by Mythic Paint’s closing. While the prospect was daunting, we listened to our clients who suggested that since we knew so much about paint, we should start our own brand. It was a concept we had considered back in the 2000’s when we saw how many people wanted to buy high quality products with no hazardous volatile ingredients that can evaporate into the breathing environment. We knew those folks were much smarter than the mainstream paint buyer who was sourcing products in home centers or paying more in the regular paint store. 

After a few fits and starts getting it all lined up, here now in 2019 that brand is in it’s fourth year. With 9 products on the shelf and more on the way, we are earning a steady stream of Five Star Reviews on Yelp and Five Star Reviews on Google from our past customers, many of them very demanding clients, highly sensitive to volatiles and odor, who still want a super high quality product that sells at the right price and that arrives quickly.

Our new product also has something no other brands have. It was formulated so the colors can match the Mythic Paint bases as well as almost any other brand. Because of the care we take with our color equipment calibration, our color matches are as perfect as you can get. We can also match any competitor color and you can find them on our website to select for your paint purchase. We still offer free color matching for samples that you may want to send in.  

Since the term non-toxic seems to have disappeared from paint marketing these last few years we believe because of lawsuits with the FTC over accuracy and testing methods, we are happy to still be selling what we believe is a truly high quality, best in class, Zero VOC paint. No volatiles are in the formulas used for our paints and we want to reassure people we will only ever use Zero VOC labeled colorants in our tinting despite the enormous cost difference. That being said, much like the problem of minute amounts of nut residue in products in the food industry, we must say on our label that our products could contain up to 5 grams by weight in a liter of paint. Assuming a liter of paint could weigh 2.5 lbs. or 1100 grams, the volatile content could be approximately .005 percent of the total. Because paint is a resinous liquid that forms a protective barrier when it dries, we still believe being over exposed to any kind of chemical could be bad. Homeowners and painters should only paint in well-ventilated areas rather than confined spaces and avoiding chemical vapors by using negative pressure ventilation provided by a shrouded window exhaust fan, whole house fan or extractor and considering the use of a NIOSH respirator tp protect against dust and vapors as among the best choices. People who are chemically sensitive should probably not be painting if they can avoid it. 

Many paint volatiles are known carcinogens, asthma-gens and allergens and It is sad that many other paint sellers have never switched to using only Zero VOC colorants. The reason is simple, because it can cost as much as $10 per gallon to tint bright saturated colors.                                           Many paint sellers also run two colorant systems, with their volume paint contractor customers opting for whatever paint formulations they can buy the cheapest, regardless of VOC content.


Our interior paint products are Third Party Certified with the same designations that were found on Mythic Paints:

USGBC Compliant – Conforms to LEED Indoor Air Quality Guidelines

GreenWise – CRGI Certified as Environmentally Responsible

MSP Exceeds the Quality Guides of Various Painter’s Organizations

Satisfaction Guaranteed – If you want to try a gallon of our paint and for whatever reason find it unsatisfactory, please let us know. We will simply ask you to donate the unused product to your local Habitat Restore and we will be happy to refund your money.